InspiorMX Support Community FIFA Event
BASKING RIDGE, NJ- InspiorMX is a proud supporter of the "Battle of Basking Ridge" on June 13, 2026 to celebrate teams in residence for the World Cup games. The township will host a street fair and game watch which pairs Brazil and Morocco, who are both staying locally.
Helen Lawler Co-chairs Scouting Event
BASKING RIDGE, NJ- InspiorMX announces that its President and CEO will be co-chairing the Tribute to Women Event on June 10, 2026. The event celebrates six women who have made contributions to the community. It is being held at Hamilton Farm Golf Club.
InspiorMX Launches Marketing Wellness Service
BASKING RIDGE, NJ- InspiorMX has announced an enhancement to its MaX Assessment in cooperation with Yeusi and Four Zero Nine.
The strategic partnership brings together the unique strengths of all three firms to offer a 360-degree view of multi-souce data. With coordinated project management between these individual firms, they can provide a deeper understanding of a client's business, reduce gaps and leverage insights to grow revenue. Using each of their respective proprietary offerings of Business Intelligence, Customer Research and Marketing Scoring, clients can make better decisions with more defined assumptions.
Lawler Honored by Scouting America
BASKING RIDGE, NJ- Helen Lawler, President of InspiorMX, was honored by Scouting America's Patriot's Path Council in the Tribute to Women Luncheon held December 5, 2025. Recipients were recognized for their professional and community contributions.
InspiorMX President Speaks on Entreprenuership
BASKING RIDGE, NJ- InspiorMX President Helen Lawler spoke on Entrepreneurship as part of a Women's Conference at the Gateway Chamber in June 2025. Among the topics the panel discussed was their path to becoming an entrepreneur, risk and leadership.
New Lifestyle Blog Supports Client Visibility
BASKING RIDGE, NJ- InspiorMX has announced a consumer-facing, lifestyle blog made available to certain client
and strategic partners to showcase their expertise. Readers will find a variety of information such as fashion, beauty, food, wellness, local NJ and more.
"We are already getting buzz around this endeavor. The goal is to not only profile our clients, but to offer them another way to improve their SEO and social media traffic. We look forward to growing and providing insightful and inspiring
content," says Helen Lawler, InspiorMX President. She adds, "the blog is just once piece of a turnkey toolkit we are offering clients in 2024."
The new blog can be found at www.inspiring-day.com.
New MaXproforma to Aid in Product Management
BASKING RIDGE, NJ- InspiorMX is offering a new product line for smaller businesses. The first is a MaXproforma for management product and services.
The proforma helps businesses take a look at profitability, sales projections and seasonality in an easy-to-use format. Users just enter a small number of data points and they can see how to plan profitable products and services. For those wanting additional advisement, InspiorMX also provides coaching for an added fee.
"We are very excited to launch this valuable tool that help managers visualize how their business can grow," said Helen Lawler, InspiorMX president.
InspiorMX Helps Small Biz During Covid
BASKING RIDGE, NJ- InspiorMX, a strategic marketing and business advisory firm, offered free consultations to numerous Covid-impacted small businesses during May and June. Many of the businesses had the most impact during the lockdown. They included catering, beauty, shops and more. The firm provided ways to stay in front of customers and clients, strengthen brand, and discuss creative solutions to pivot its offerings.
According to Helen Lawler, InspiorMX president, "Free consultations provided a one hour session on a first-come, first serve basis for non-clients. We had a tremendous response and we were happy to offer these businesses support during this challenging time."
2020 Events
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