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New Lifestyle Blog Supports Client Visibility

BASKING RIDGE, NJ- InspiorMX has announced a consumer-facing, lifestyle blog made available to certain client

and strategic partners to showcase their expertise. Readers will find a variety of information such as fashion, beauty, food, wellness, local NJ and more. 


"We are already getting buzz around this endeavor. The goal is to not only profile our clients, but to offer them another way to improve their SEO and social media traffic. We look forward to growing and providing insightful and inspiring

content," says Helen Lawler, InspiorMX President. She adds, "the blog is just once piece of a turnkey toolkit we are offering clients in 2024."


The new blog can be found at 

New MaXproforma to Aid in Product Management

BASKING RIDGE, NJ- InspiorMX is offering a new product line for smaller businesses. The first is a MaXproforma for management product and services.

The proforma helps businesses take a look at profitability, sales projections and seasonality in an easy-to-use format. Users just enter a small number of data points and they can see how to plan profitable products and services. For those wanting additional advisement, InspiorMX also provides coaching for an added fee.

"We are very excited to launch this valuable tool that help managers visualize how their business can grow," said Helen Lawler, InspiorMX president.

InspiorMX Helps Small Biz During Covid

BASKING RIDGE, NJ- InspiorMX, a strategic marketing and business advisory firm, offered free consultations to numerous Covid-impacted small businesses during May and June. Many of the businesses had the most impact during the lockdown. They included catering, beauty, shops and more. The firm provided ways to stay in front of customers and clients, strengthen brand, and discuss creative solutions to pivot its offerings.

According to Helen Lawler, InspiorMX president, "Free consultations provided a one hour session on a first-come, first serve basis for non-clients. We had a tremendous response and we were happy to offer these businesses support during this challenging time."

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