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The importance of Clean Data
Recently, I posted on LinkedIn three tips for cleaning up your data. But why is it fundamental to marketing and business success? From a...
Helen Lawler
Dec 7, 20201 min read
9 views


Is Social Media Still Social?
Social media has been around more than a decade. Yet, we are still learning about its impact on our world and how we impact its...
Helen Lawler
Sep 8, 20202 min read
9 views


Of Ethics and Egos
As we navigate the digital disruption that captures our attention, we often neglect to ask deeper questions about how today's decisions...
Helen Lawler
Aug 19, 20202 min read
11 views


CX: Marketing that Listens to Customers
I recently had a disappointing interaction with a store. It was easily fixable too. While their customer service team was polite, my...
Helen Lawler
Jul 17, 20202 min read
19 views
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