Helen is a diverse marketing and product management executive with more than 25 years experience in consumer and business markets.  Regarded as a subject-matter expert, Helen often speaks to groups, as well as contributes to publications such as CUinsight.com and was featured on WWOR/iHeart radio and The Entrepreneur Way podcast.
 
She has held management and leadership roles in Fortune 100 companies such as ADP where she led strategic partnership channels for their small business team. At HSBC, she helped retailers market to consumer portfolios. Helen also led a high-profile, multi-million dollar marketing and analytic product at Fiserv. In this role, she provided clients with an opportunity to engage consumers while growing product adoption and usage.

Helen has also owned a New Jersey-based marketing communications consulting firm and has helmed key roles in several emerging companies. Her knowledge of strategic plans and tactical execution -- in creative and analytics -- is a unique perspective that has repeatedly won her recognition for growing profitable solutions. Rounding out her experience, Helen has extensive digital and product experience.

In 2025, Helen was recognized for her leadership and community service by Scouting America's Patriot Path Council. Previously, Helen was awarded a BAI Emerging Leader award in 2018 and later served as an adviser to the program.  She also has served at Seton Hall's Buccino Leadership Institute since 2018 and is currently on its Advisory Council. She is a member of the Northern New Jersey United Way's Women United and was co-chair of the Scouting America Tribute to Women event in 2026.

Helen earned both a Bachelors degree in Marketing and a Masters degree in Communication from Seton Hall University. In addition, Helen has several certifications including: Pragmatic Marketing and dual certification in Digital Marketing (AMA and DMI).