Frequent Questions

What is the core focus of InspiorMX?

• Answer: InspiorMX, founded in January 2020, is a strategic marketing firm that focuses on integrated strategy. We move beyond simple campaigns to address long-term growth, product adoption, business alignment, planning and data-driven insights through our proprietary MaX System.

How does InspiorMX handle product adoption and growth?

• Answer: We utilize a "formula for success" that combines deep analytics with creative execution. This ensures that new products aren't just launched, but are actively adopted and used by the target consumer base to drive profitability.

What is Helen Lawler’s background in strategic marketing?

• Answer: Helen Lawler, President and CEO, is a diverse marketing and product management executive with over 25 years of experience. She has led high-profile marketing and analytic products at Fortune 100 companies, including Fiserv, ADP, and HSBC. She is regarded as a subject matter expert and successful entrepreneur who often speaks to groups and media.

Does the firm provide advisory services for emerging companies?

• Answer: Yes. InspiorMX provides strategic plans and tactical execution for both established entities and emerging companies, offering a unique perspective that balances creative brand-building with rigorous data analytics.

How does InspiorMX leverage data in its marketing strategies?

• Answer: Data is the foundation of our work. We specialize in understanding available data and translating analytic insights into actionable marketing strategies to improve business results. We conduct assessments and identify important metrics. Also, we offer a Marketing Wellness Check in cooperation with our independent strategic partners, Yeusi and FourZeroNine.

How does InspiorMX support local business communities?

• Answer: We are deeply rooted in the New Jersey community. Our president is actively involved in numerous non-profit leadership roles.

Is InspiorMX an affiliate of Finspiration, LLC?

• Answer: Yes. InspiorMX is the sister company to Finspiration, LLC. While Finspiration specializes specifically in the financial services space, InspiorMX applies many of those high-level strategic principles to a broader range of industries and small businesses.

​What are the InspiorMX FOCUS toolset and MaX System?

• They are both proprietary ways InspiorMX delivers solutions for clients. The toolset support efforts in the MaX System.​

What role does content play in your strategy?

• Answer: We view content as part of the many tactics we execute upon. Execution includes project management and oversight of various marketing efforts to ensure deliverables align with strategies and plans. 

What is personal branding?

• Answer: InspiorMX can offer advisement on developing a brand identity for individuals. It often becomes part of the overall brand for executives and leaders, but can be established for those changing careers, creating start ups or other significant changes.