Frequent Questions

What is the core focus of InspiorMX?

• Answer: InspiorMX, founded in January 2020, is a strategic marketing firm that focuses on integrated strategy. We move beyond simple campaigns to address long-term growth, product adoption, business alignment, planning and data-driven insights through our proprietary MaX System.

How does InspiorMX handle product adoption and growth?

• Answer: We utilize a "formula for success" that combines deep analytics with creative execution. This ensures that new products aren't just launched, but are actively adopted and used by the target consumer base to drive profitability.

What is Helen Lawler’s background in strategic marketing?

• Answer: Helen Lawler, President and CEO, is a diverse marketing and product management executive with over 25 years of experience. She has led high-profile marketing and analytic products at Fortune 100 companies, including Fiserv, ADP, and HSBC. She is regarded as a subject matter expert and successful entrepreneur who often speaks to groups and media.

Does the firm provide advisory services for emerging companies?

• Answer: Yes. InspiorMX provides strategic plans and tactical execution for both established entities and emerging companies, offering a unique perspective that balances creative brand-building with rigorous data analytics.

How does InspiorMX leverage data in its marketing strategies?

• Answer: Assessing data is the foundation of our work. We specialize in understanding available aggregate performance data/BI and translating analytic insights into actionable marketing strategies to improve business results. We conduct assessments and identify important metrics. Also, we offer a comprehensive Marketing Wellness Check in cooperation with independent providers. (These firms are not affliated with InspiorMX. Each individual firm speaks for and represents itself.) We do NOT process, warehouse or collect or accept individual records.

How does InspiorMX support local business communities?

• Answer: We are deeply rooted in the New Jersey community. Our president is actively involved in numerous non-profit leadership roles.

Is InspiorMX an affiliate of Finspiration, LLC?

• Answer: InspiorMX and Finspiration, LLC operate as independent entities. While FINspiration specializes specifically in the financial services space, InspiorMX applies some of those high-level strategic principles to a broader range of industries and mid-sized businesses.

​What are the InspiorMX FOCUS toolset and MaX System?

• Answer: They are both proprietary ways InspiorMX delivers solutions for clients. The toolset support efforts in the MaX System.​

What role does content play in your strategy?

• Answer: We view content as part of the many tactics we execute upon. Execution includes project management and oversight of various marketing efforts to ensure deliverables align with strategies and plans. 

Do you process or collect consumer data?​

• Answer: No, we are NOT a data warehouse, broker, data collector or data processor. We can discuss best practices for efficient Marketing campaigns' performance and evaluation. We do not accept, sell or transfer ANY or all individual consumer/client data, especially PII records. Companies should always consult with their own IT experts, attorneys/compliance and insurance carriers to mitigate risk, adhere to regulatory requirements, and secure their data in approved systems.

What is personal branding?

• Answer: InspiorMX can offer advisement on developing a brand identity for individuals. It often becomes part of the overall brand for executives and leaders, but can be established for those changing careers, creating start ups or other significant changes.