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CX: Marketing that Listens to Customers
We recently had a disappointing interaction with a store. It was easily fixable too. While their customer service team was polite, our loyalty has now come into question. How could they treat business so cavalier? The problem stemmed from their online shopping cart which didn't automatically add a qualified promotional item in with the purchase. The site had some user friction that requires finding it on the site and manually adding it to my cart. There was no reminder, no di
Helen Lawler
Jul 17, 20202 min read
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