From a Marketing perspective, clean data maximizes efficiency for a campaign. Whether it is targeting the right group or ensuring the campaign reaches its destination, good data drives the ability to get it right.

As we navigate the digital disruption that captures our attention, we often neglect to ask deeper questions about how today's decisions will change the future. Perhaps it is pressure to compete in a nano second or respond to industry mania. We have to contemplate so much in a given day that worrying about the future state of marketing is the last of our concerns. But we need to make it our concern. Is it Marketing ethics or egos? Here are four reasons why we need to consider

We recently had a disappointing interaction with a store. It was easily fixable too. While their customer service team was polite, our loyalty has now come into question. How could they treat business so cavalier? The problem stemmed from their online shopping cart which didn't automatically add a qualified promotional item in with the purchase. The site had some user friction that requires finding it on the site and manually adding it to my cart. There was no reminder, no di